Hi, I’m Sarah.
Groundwork is my one-person studio. I help small businesses build a strong digital presence, grounded in best practices.
Launch
Referrals get you started.
A digital presence helps you grow.
Are you ready to show up in searches, with a mobile-friendly website? I love working with businesses who already have happy customers and just need a solid digital foundation to continue to grow.
Compete
Outshine the competition and
meet your customers where they’re searching for you.
For customers who already have an digital presence, I offer a deepdive of your key competitors, customer profiles and buying process. I can help you position yourself more effectively than others in the market.
Recent Work
Mobile-friendly, SEO/AIO Optimized Website Design and Build for a General Contractor in Western North Carolina
Before working together, QCS had a business based on customer referrals alone. They did not have a website or digital presence.
Now, QCS has a mobile-friendly, search optimized website that showcases their services, as well as a coordinated Google Business Profile. They’re showing up in searches where they weren’t before and growing their business beyond word of mouth.
Launch: How it works
I can walk you through my full process, or we can accelerate through parts that you already have covered.
The end result is a strong digital presence that you feel proud of and that is worth the investment.
I’ll share best practices with you along the way, so that you leave with not just a great website, but also the power to keep things going yourself.
Make a plan together
We talk about your current state and digital presence goals.
Brand Glow-up (as needed)
We review your current logo, colors, and font choices and decide if we want to make any updates ahead of a website build.
Sketch it, then Build it
We’ll talk through website build options, sketch it out together, I will then build it out for you.
Optimize for Search and Mobile
Once we have your website up, we’ll do a refinement pass to make sure it’s optimized for search, mobile, and industry best practices.
Monitoring and Handoff
I’ll provide a video walkthrough of everything we built, how you can review site traffic, and how you can make changes yourself in the future.
Work Together Again
When you’re ready for your next growth spurt, we can make a new plan together!
Do the research
We talk about your ideal customer and see what your competitors are doing online.